Export this data to a spreadsheet and analyze the most valuable keywords, paying attention to search volume, keyword difficulty, and relevance to your business. Use keyword research tools like Ahrefs, SEMRush, or Moz to gather data on the organic keywords your competitors rank for, including their position on search engine results pages (SERPs). Knowing competitors’ keyword rankings will provide insights into which keywords are driving organic traffic to their websites and where there might be opportunities for your business to rank. Analyze competitors’ organic keyword rankings You can use tools like SEMRush or Ahrefs to find websites ranking for similar keywords to your target keywords, which will help you identify your main competitors. These can be a mix of direct and indirect competitors. Start by listing down 5-10 businesses that are targeting a similar audience and offer similar products or services as you. Understanding who your competitors are will help you gauge the overall competition level and keep an eye on their strategies. How Can I Conduct An Seo Competitor Analysis?: Step-by-step Guide 1. In this blog post we will look at each step in detail so that you can conduct a comprehensive competitor analysis with confidence. By understanding who your competitors are, analyzing their keyword rankings, backlinks, on-page optimization strategies, content marketing efforts, site architecture and user experience (UX), as well as social media presence – you can gain valuable insights into how they approach SEO and identify areas where you could improve your own strategy. Conducting an SEO competitor analysis is essential for any business looking to stay ahead of the competition and maximize their organic search visibility.
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